Cultivating A Content-First Mindset

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Released 8/2024
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill Level: Beginner + Intermediate | Genre: eLearning | Language: English + srt | Duration: 58m | Size: 221 MB

Discover how to embrace a content-first mindset that goes beyond viewing content as mere words, visuals, or videos. Instead, learn to see content as the entire experience your brand crafts to engage, educate, and build meaningful relationships with your customers at every touchpoint.
In this course with marketing consultant Brian Huber-Honigman, explore the advantages of a content mindset, from building mental availability to fostering organizational agility. Approach content like a product, integrating storytelling and engaging decision-makers. Gain insights on syncing with product messaging, adjusting workflows, and creating common language. Finally, put your content mindset into action by identifying engaging ideas, gathering competitive intelligence, creating impactful content, and distributing it strategically.
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