[OFFER] Business Fundamentals: Corporate Strategy

[kodyka]

Last updated 6/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.30 GB | Duration: 2h 59m

Business Strategy: Understand What It Takes To Be Successful In Business
What you'll learn
Perform industry analysis
Execute competitor analysis
Apply the Five forces model
Assess the bargaining power of suppliers and clients
Understand the threat of substitute products and new industry entrants
Apply Game theory in practice
Study how competitors behave: Cooperation or Competition
Focus on the way companies acquire a competitive advantage
Study the three main competitive strategies: Cost leadership, DIfferentiation, and Niche
Discuss the advantages of vertical and horizontal integration
Learn how to perform a SWOT analysis in practice
Requirements
The course is suitable for people with business education and for people without business education
Description
If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:Business Strategy Management and Leadership Marketing Strategy There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about: The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline Porter's five forces model The bargaining power of buyers The bargaining power of clients The threat of new entrants The threat of substitute products Game theory The typical company lifecycle What a competitive advantage is How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche The dangers of pursuing a hybrid strategy How to choose whether to grow organically or through M&A The difference between horizontal and vertical integration The advantages and dangers of outsourcing How to apply a SWOT analysis in practice These are interesting and important topics and you can't expect to build a solid business if you have not studied them in detail. This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail. The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you: quiz questions with explanations, course notes, PDF files, and so on. So, what are you waiting for?Click the "Take this course" button and let's begin this journey together!
Overview
Section 1: Introduction - What does the course cover? - Welcome onboard!
Lecture 1 What does the course cover?
Section 2: The fundamentals - Why companies need a Strategy and how a Strategy helps firms
Lecture 2 Why companies need a Strategy
Lecture 3 Distinguishing Corporate and Business Strategy
Lecture 4 The Mission, Goals, and Values statements
Section 3: The industry life cycle model - an invaluable tool for practitioners
Lecture 5 Introducing the industry life cycle model
Lecture 6 Here is why you need to know about the industry lifecycle model
Lecture 7 The introduction stage
Lecture 8 The growth stage - Sales are ramping up
Lecture 9 The maturity stage - It's time to make some money
Lecture 10 The decline stage
Section 4: The five forces model: you need this model before investing in an industry
Lecture 11 The five forces model - An invaluable tool for practitioners
Lecture 12 The threat of new entrants
Lecture 13 The threat of substitute goods
Lecture 14 Competitor analysis
Lecture 15 Managing the relationship with suppliers
Lecture 16 The bargaining power of clients
Lecture 17 Applying The Five Forces model in practice
Section 5: Game theory applied in a corporate context
Lecture 18 The essence of zero-sum games
Lecture 19 Game theory and why it is useful in Strategy
Lecture 20 Understanding the Prisoner's dilemma and its implications in the business world
Lecture 21 Gametheory shown in practice
Section 6: Understanding the concept of competitive advantage
Lecture 22 Internal decision making
Lecture 23 Introducing the company life cycle model
Lecture 24 What is a competitive advantage and why companies need it
Lecture 25 Acquiring a sustainable competitive advantage
Lecture 26 The fundamental role of resources and capabilities
Lecture 27 Acquiring a competitive advantage
Section 7: Competing with the other companies in the industry: Choosing a competitive model
Lecture 28 Focusing on Competitive strategy
Lecture 29 The cost leadership strategy - sell cheap
Lecture 30 Differentiation - be better and different
Lecture 31 Niche strategies - serve a specific sub-segment of people in the best way
Lecture 32 Hybrid strategies and why they can be dangerous
Section 8: The types of growth strategies used by companies
Lecture 33 The main types of growth strategies
Lecture 34 Organic growth - building a solid foundation and growing from the inside
Lecture 35 Inorganic growth - Using the potential of M&A to acquire third party companies
Lecture 36 Growing horizontally
Lecture 37 Growing vertically
Section 9: The SWOT framework
Lecture 38 SWOT analysis - a useful framework for strategic analysis
Lecture 39 SWOT analysis in practice - analyzing Starbucks
Section 10: Tesla - practical case study
Lecture 40 Tesla's mission and vision statements
Lecture 41 Industry analysis - The electric vehicles market
Lecture 42 More than an auto producer
Lecture 43 Tesla - Porter's five forces
Lecture 44 The company life cycle model
Lecture 45 Why is Tesla (today) so very similar to Apple (10 years ago) ?
Lecture 46 The relationship between Tesla and SpaceX
Lecture 47 Tesla competitive advantages
Lecture 48 Tesla SWOT analysis
Lecture 49 Completing 100%
Aspiring entrepreneurs,Business owners,Business executives,Business analysts,Students who want to learn how to set up a successful business venture
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