unity3d Posted April 17 Share Posted April 17 Published 4/2024MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHzLanguage: English | Size: 1.67 GB | Duration: 2h 54mUnlock the Secrets to Maximizing Reach, Ensuring Compliance, and Enhancing Email Marketing PerformanceWhat you'll learnLearn essential email deliverability metrics and their impacts.Master SPF, DKIM, and DMARC for enhanced email security.Improve sender reputation through effective practices.Use AI to predict and improve email engagement rates.RequirementsBasic Understanding of Email SystemsBasic Computer SkillsDescriptionDive deep into the essential world of email deliverability with our meticulously crafted course, "Mastering Email Deliverability: The Comprehensive Guide." This course is expertly designed for digital marketers, IT professionals, business owners, and anyone aspiring to master the art and science of email communication. Through a series of six detailed modules, learners will acquire a thorough understanding of both the technical and strategic facets of email deliverability.Starting with the basics, the course covers fundamental email protocols such as SMTP, POP3, and IMAP, explaining their roles in the email delivery process. It advances into the critical aspects of email authentication with comprehensive discussions on SPF, DKIM, and DMARC, teaching you how to fortify your email security and enhance trustworthiness. You will explore how to effectively manage your sender reputation, a key component in maintaining your email deliverability rates.The course also delves into the legal landscapes of email marketing, offering insights into compliance with laws like GDPR, CAN-SPAM, and CASL, crucial for any business operating in or targeting customers in regulated markets. Additionally, it highlights the transformative impact of AI and machine learning on email marketing strategies-from optimizing send times to personalizing content to boost engagement and conversions.Whether your goal is to enhance your email campaign results, ensure stringent compliance, or leverage the latest technologies, this course equips you with the knowledge and tools necessary for success in the competitive field of email marketing.OverviewSection 1: Module: 1 Introduction to Email DeliverabilityLecture 1 What is Email Deliverability?Lecture 2 Importance Of Email DeliverabilityLecture 3 Critical Metrics to Track for Optimal Email DeliverabilityLecture 4 Types of Email SendsLecture 5 What are Marketing Emails?Lecture 6 What are Transactional EmailsSection 2: Module 2: Understanding Email InfrastructureLecture 7 Understanding Email Infrastructure like SMTP (Simple Mail Transfer Protocol)Lecture 8 What is POP3 ?Lecture 9 What is IMAP ?Lecture 10 Role of Mail Transfer Agents (MTAs)Lecture 11 Role of ESPs (Email Service Providers) in Email DeliverabilitySection 3: Email AuthenticationLecture 12 What is Email Authentication?Lecture 13 What is SPF (Sender Policy Framework)Lecture 14 What is DKIM in Email DeliverabilityLecture 15 What is DMARC Record in Email DeliverabilityLecture 16 Other Required DNS ConfigurationsLecture 17 Tools to Check the DNS ConfigurationSection 4: Module 4: Email Reputation - Factors Influencing Email, IP and Domain ReputationLecture 18 What is Email Reputation?Lecture 19 Factors Influencing Email Reputation Part 1Lecture 20 Factors Influencing Email Reputation Part 2Lecture 21 What are Spam Trap HitsLecture 22 Monitoring Email ReputationLecture 23 Understanding Email BouncesLecture 24 Types of IPs to select while sending Email CampaignsSection 5: Module 5: Legal Compliance and StandardsLecture 25 Overview of email-related laws ( CAN SPAM )Lecture 26 What is GDPR Act ?Lecture 27 CASL ( The Canadian Anti-Spam Legislation) ActLecture 28 Consent and Privacy Considerations in Email MarketingSection 6: Module 6 Role of Ai and ML in Email DeliverabilityLecture 29 Role Of AI and ML in Email DeliverabilityLecture 30 Application of AI in Email Authentication and Fraud DetectionLecture 31 Send Time Optimization using AILecture 32 List Hygiene and Management using AILecture 33 Application of Ai in Spam Filter EvasionLecture 34 Personalization and Content Optimization Using AIDigital Marketers,Sales Managers,Email Maketers,Small Business OwnersScreenshotshttps://filestore.me/hknwbppbl4rw/Mastering_Email_Deliverability_The_Comprehensive_Guide.part1.rar This is the hidden content, please Sign In or Sign Up This is the hidden content, please Sign In or Sign Up This is the hidden content, please Sign In or Sign Up This is the hidden content, please Sign In or Sign Up This is the hidden content, please Sign In or Sign Up 3 Link to comment Share on other sites More sharing options...
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